Good Garbage with Ved Krishna

Branding Your Eco-Business with Ian Jacobson

Episode Summary

Ian Jacobson is the President of Eco-Products, a sustainable food service provider striving for a zero waste future. In this conversation, Ian and Ved focus on building an eco-business through key marketing strategies. Ian answers the question, how does branding lend itself to both transparency and profitability? And in the end, we learn why sustainability and success go hand-in-hand.

Episode Notes

Hello, hello! In today’s episode, Ian Jacobson explains how to build an eco-business through branding and marketing. As President of Eco-Products, he understands how to cut carbon emissions without cutting costs. Eco-Products is a brand of Novolex that is working toward a zero waste future through their products, which are either compostable or made of post-consumer recycled materials. Together, Ian, Eco-Products, and Novolex are leaders in the movement to eliminate single-use plastic! 

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Thank you to Ian Jacobson for his business expertise and branding wisdom. We can’t wait to see the impact that you, Eco-Products, and Novolex will have in the future!

Finally, thank you to Riverside.fm for our digital recording studio, Simplecast for hosting, and 

Blue Dot Sessions and the Glacier Quartet for the theme song.